Some reason a real big typical gets my attention more than a higher scoring non typical. Big frames at long distance also are fun to see as you kinda know the next trip should find a good one. Been fortunate but it takes a 30"+ -, 195"+ - type typical buck or 210+ non typical buck.. Honestly I have a hard time even putting a stalk on a buck in the 180's as I would rather that buck have the chance at another year and I eat my share of tags due to this.
As others have said bucks with the wow factor just flat stick out in the first 2 seconds you see them even at distance. There are not a ton of them around but sure fun to run into one and to get to hunt one is a special thing.
Still looking to get a 200" typical with a bow also a buck with a 30" inside spread w a bow. Give her a go again this year if I can find a tag.