From Past President Marion Hammer..
"YETI severed ties with the NRA and is now engaging in damage control after a backlash from many of its customers. In early March, YETI refused to place a previously negotiated order from NRA-ILA, citing "recent events" as the reason ? a clear reference to the tragedy in Parkland, Florida.
YETI then delivered notice to the NRA Foundation that it was terminating a 7 year agreement and demanded that the NRA remove the YETI name and logo from all NRA digital assets, as well as refrain from using any YETI trademarks in future print material. While YETI is trying to spin the story otherwise, those are the facts. While Yeti can choose to run from the NRA, they can't run from the facts. Whether this is due to the recent cancellation of their IPO from their NYC owners is a question only they can answer."
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"In early March, YETI refused to place a previously negotiated order from NRA-ILA, citing "recent events" as the reason ? a clear reference to the tragedy in Parkland, Florida."
From a former Yeti employee...
"They did not refuse any orders from NRA or Friends of the NRA. However, they did refuse an order from the NRA-ILA. YETI refused this order through our custom shop because they have a policy against marking coolers for political organizations or political affiliations. This policy was put in place in 2016. Since 2016, yeti has rejected more than 50 orders from various political organizations of varying types."
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"YETI then delivered notice to the NRA Foundation that it was terminating a 7 year agreement and demanded that the NRA remove the YETI name and logo from all NRA digital assets, as well as refrain from using any YETI trademarks in future print material. While YETI is trying to spin the story otherwise, those are the facts."
In my opinion, the above quoted was the purpose of the letter; to cancel the program and have the participants cease using Yeti intellectual and trademarked property. You could substitute any participant for "NRA" in the above, have your own facts, and have the appearance that your Org was singled out.
As you can see below, clearly the NRA was not singled out.
