I have a rule when it comes to applying for tags, and that is I invest in tags and I won't gamble.
FYI, here is my simple rule of thumb:
Determine my draw odds, lets say they are 1% (1:100).
Determine my total costs to apply, lets say $50.
Divide the costs by the percent to draw ($50/0.01) = $5,000.
As a rule of thumb, when applying I want to spend about 1/2 the price (or less) than what it costs to "buy" an equivalent hunt (guided, landowner tag...etc). Could I go out and "buy" that hunt for $10,000?
Although this is just a rough estimate, it's close enough to give me a feel if it is worth it. I also need to determine if I will catch a max point tag as that is a big factor.
A lot of app services say things like "someone has to draw" to entice you. They are in the business of making money. I personally think that is a crazy way to look at it. It's like buying lottery tickets to make money. The odds of making it financially are stacked way in favor of those who apply themselves, work hard, and handle their money wisely.