This technology is quickly evolving, so I don't think that you can do a fair comparison between the newest models and what is even a few years old. I have owned Nikons, Bushnell, and Leupold. The latest model is the Leupold 1000 TBR, and I have no reason to upgrade from there as it was stellar on my recent WY elk hunt. They are getting better (and cheaper), but I wouldn't want to do without the TBR (True Ballistic Range), as it made the difference on a 550 yard shot (480 yard TBR).