NDHunter is right on. I'm certainly not trying to hijack your thread. Since your optic was not moving and I was trying to help you set a more realistic price. Vortex Optics dealers can only advertise at a certain price, that is kind of a norm with a lot of different products. I have bought Vortex optics around half a dozen times in the past few years, and every time I have called various dealers on the phone, and asked the best price they would give me, and they have offered it at a much better price. All it usually takes is a few phone calls when looking for better prices on stuff. The exception to that is usually the manufacturer, since they cannot undercut their dealers.