As predicted, here I am.
There are a lot of different whether or not the "Big Three" are worth their premium price tags. I have posted about this before, but here is my take:
The "Best" is still the best. The high-end offerings from these companies are the cutting edge of optics, and they always push each other. Every time I have taken a peek through the SLC HD, or Zeiss FL, I had a "Wow" moment. It is hard to imagine the Zeiss HT improving on the FL, but you never know, and I really want to try them.
However, the gains are tiny with each "improvement"," and often come with a huge price tag (Are we up to $2500 for binoculars now?).
Chinese OEM companies have closed the performance gap substantially. I have taken Graylight's advice quite often and compared optics at dawn dusk over and over. The difference in image between the Swarovski SLC neu and the Zen Ray offerings (I own both) are little. Is the Swarovski better overall? Sure. Does the Zen beat it out in some areas? Yes it does.
If pure optical performance value is your goal, it is hard to beat the Chinese ED stuff.
The Euro companies have a lot of things going for them: Longevity, build quality, finish, fit, feel, and prestige (this is their biggest seller I am certain).
The truth is that the game you can spot through the best you can spot through the quality imported Chinese ED stuff.
The other thing that doesn't get much press is there are products that give up nothing to the Euro's coming out of Japan including Nikon EDG, and Kowa's top offerings.
The individual buyer has to make up their own mind on whether the premium for the best is worth it. If you want the very best, you have to pay for it. Do you need it to be an effective hunter? No.
Also Shaun mentioned the Cabelas Euro. The Cabelas Euro is a rebadged Meopta Meostar. Meopta is a Czech Republic OEM that has been making quality optics for a long, long time. I don't know if they made any Swarovski products, but all of the Swaro products I have were made in Austria (Swarovski's own facility) or assembled in the good ol' USA (Meopta may have manufactured some parts for those, I don't know).
I do know that Meopta has manufactured a lot of Zeiss products, including most of the lenses for the Conquest riflescope lines (which are manufactured in the USA), and Zeiss' top of the line Diascopes. (If they are labelled made in Germany they were made at Zeiss' own facility, if they are labelled made in Czech Republic, they were made by Meopta. It doesn't really matter, Meopta can make products to whatever spec the seller wants.
Meopta has only recently been releasing their own branded line of top-end optics in the USA, and they have some really nice products. I owned a Meopta Meostar 10X42 binocular, and it was very similar to a Swarovski SLC (pre neu). They are releasing a new super-spotter this year that is getting rave reviews from birders. They are also releasing an HD (ED glass) version of their Meostar binocular to similar fanfair (already available in the US as the Cabelas Euro HD).
There are a lot of great optics options available. What is worth what is going to be different to different people.
Many people are steadfast in their brand loyalty, often because they have had good experiences with that brand's products. However, just because something is labelled "Swarovski" doesn't automatically mean it has a meaningful performance advantage over another brand. Swarovski does take a lot of pride in its optics, and most Swarovski products I have seen had little to no weaknesses in fit, finish, durability or performance.
For the record, the two finest binocular images I have seen were through the Swarovski SLC HD and Zeiss FL. Still the best.