Our local Safeway Market has a big sale at Christmas/New Years time on Prime Rib Roasts. If you buy $50.00 worth of other groceries, you get the Prime Rib for $4.98 per pound. I bought 2 ( one 12# & one 14#) and will cut them into Ribeye Steaks. They are wonderful on the grill and you can't get Ribeyes for $4.98 a pound.