Some of the new Russell stuff is pretty nice and reasonably priced, and the First Lite products are great but way overpriced IMO. You can search through Backcountry.com-type websites and buy high quality merino base layers for half the price or less. As hunters, sometimes we forget that hikers came up with most of the high end hunting gear long before our industry caught up - it's just not in camo (which truthfully - is overrated also!)