I'm 50 and my best buddy has worked for Cabela's since before we were college roommates. He got me some smok'in deals back in the day. I continued to get Cabela's branded clothing for years. Tough stuff, and hard to wear out.
Cabela's Waterfowl Gore-tex / Thinsulate system's parka can layer up or wear the shell. It's bullet proof. Their MTO50 Gore-Tex rainwear still going strong after 15+ years. I have numerous Cabela's branded pants, coats, layers, underwear, etc. All great stuff!
Like optics, "get the best you can afford."
I have ventured in to the Kuiu gear a little, and I like it. And found Sitka Mt. Pants at the Bargain cave for a steal. Good stuff. I'm just a cheap bastard and can't bear to replace my good old Cabela's branded clothing.
Good luck!