I saw the email also, I'm not in the market for a bag. It was tough to bring myself to cough up the coin for a used slik bag. I think kuiu is definitely targeting a small niche of folks with this product but more power to em if they grab up some sales. After watching the birth of kuiu and all the changes over the years I find myself deleting more and more emails before opening them.. I think alot of manufacturers could glorify there product material specs and raise awareness like kuiu does. I give alot of respect to their marketing/graphic design team. They cover the bases from start to finish with new product details, pics, and eye appeal.