The MOAR is an awesome reticle. I've got a buddy with one and he really likes it. I have found the NPr's to be too thin for a dedicated hunting scope. The MOAR is a tad thicker, but not too thick. NXS are great scopes. I personally like MOA over Mil. You need to decide what works best for you.
The SWFA is also a nice scope. My brother has one of those. But the reticle sucks IMO. Crappy design in an FFP scope. And the reticle is pretty thick for precise work at closer ranges, ie load testing at 100/200.
Another scope to consider would be the Vortex Razor. It's not much more than a NXS. They have a new MOA retcile on their website that I really like. But no scopes have been released with it yet. Supposedly after SHOT they will start shipping.
And, again, you might want to wait until after SHOT in January to buy any new optics. I know that NF is releasing a new FFP high mag scope, if that interests you. Although price will be in line with Schmidt's. Also, Bushnell will be releasing I believe a "XLR" 4-30x50 scope. It should be similar to their HDMR, but with more mag, 10 mil turrets, and a zero stop.