This is an umfortunate realism of toadys so called Celeb Hunters, not to be confused with any of the Eastmen crew (kiss, kiss, smooch. smooch). You take a guy who looks like he is a IBO shooter from back east (no offense to the east coast guys) with a target style release, 310+ fps bow, that thinks that just becasue he can hit the spot at 80 yards with a fieldpoint under ideal conditions, should take a shot at an animal with his Rage Broadhead, a desert sheep no less, and think that it is ok. Don't get me wrong, I use Rage BH for deer, and hogs. The difference is I have enough respect for the animal, as well as the sport of bow hunting to know what my limits are, and what an ethical shot is. Just becasue you can shoot that far, doesn't mean you should take that shot at an animal.
I practice at further distances, 60-70-80 yards, not to take the shot at that distance, but to make me a better shot at 40-50 yards. Broadhead tune your bow at further distances to make your rig shoot better, but respect the animal/your self, and get closer and make that 40 yard shot.
Hopefully some of this guys sponsers will see these posts, and have a come to god with him, so that he doesn't give bow hunting a bad name. JMO.