I actually looked through a few binoculars today. One of them being the Vortex 10x42 vipers, swaros 10x40, zeiss, leicas, leupold gold rings and a few others. To be honest here, I couldn't tell the difference between the Vortex and the Zeiss. The only difference I could tell was the from the swaros, but at nearly 2,800 bucks, I'd spend my money all day long on the Vortex. Don't get me wrong, for the right price, I'd buy any of them above. Same goes for the rifle scopes. The best one I looked at today was the Zeiss. I think it held a light edge over the swaros and the vortex. Leupold was darn good also, but for the hunter on a budget, I'd be going with the vortex.