We launched it on Oct. 14th 2011, content will be updated weekly if not more. Lots of gear reviews, interviews and some photo essays will be published for it. I also work for www.highcalibergear.com, on that site we specialize in the ultralight hunter. That website is getting off the ground as well and some really cool things are happening. Make sure you "like" highcalibergear.com on facebook so you can get instant updates on new gear and find out when new blog posts are out. Take care and shoot straight!