What can really make the value of this gun so high? Is it because it's not really a massed produced?
Their price mark isn't just the gun and scope. It includes other services as well. Scope mounting, barrel break-in, shooting data, cutting multiple turrets, etc. Even though those things are simple, they still charge a pretty penny for them and it all adds up quickly. For example, it costs about twice as much to cut a NF turret than say a Leupold. The price would be much more appealing if you did all those things yourself, (minus the turret) but I don't think you get that option. It may be too late but I could refer you to a gunsmith who can do the same thing (if not better) and for less money.