Brand loyalty can be a really good thing. It is a double-edged sword however. There are two types of gear buyers. The if-it-ain't-broke-don't-fix-it type and the always-a-way-to-build-a-better-mousetrap type. i guess I am kind of in the second group. I like the advances and innovations in hunting gear. I am willing to try just about any brand, if it gives me a little performance advantage. It seems like brands with strong brand loyalty, like Leupold, can kind of get stagnant on innovation, and just depend on repeat customers.
I have Leupold products I really like, but I have products from other brands I like just as much, or better. I don't limit myself to Leupold, or Zeiss, or Swarovski, or Vortex, or whoever. I just want good gear.